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Dr.-Ing. Mathias Kammüller, GF Trumpf GmbH + Co.KG Executive Vice President of Trumpf GmbH + Co. KG and honorary consul Japan and Markus Haas, Sales Director Asia
14.09.2016

How to be successful in Japan? Markus Haas, Sales Director Asia at Herrmann Ultraschall, lectured at the recent breakfast talk “Asa no Kai” of the German Japanese business association (DJW = Deutsch-Japanischer Wirtschaftskreis).

He talked about his learnings from working with Japanese for the past 10 years. Three key points are considered essential when entering the Japanese market:

  1. Adopting to the needs and expectations of Japanese customers with regard to language, time-management and technical support.

  2. Being present on a frequent basis aspiring a regular exchange of information, experience and research results.

  3. Pursuing a personal contact to the customer and building up an efficient business network.


In conclusion Haas finds networking platforms like the DJW extremely helpful in connecting German and Japanese business people and crossing cultural borders. The breakfast talk at the DJW in Stuttgart was a successful kick-off event with attentive industry audience and positive feedback.

To be continued…

Future events at DJW