Astrid Herrmann

Astrid Herrmann

Storie di successo

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In mostra per l'innovazione.

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German Mittelstand in Japan

Hermann Ultraschall as a German-Japanese success story: this is the focus of an article in the most recent magazine edition of JETRO SENSOR 2016/07 by JETRO (Japanese External Trade Organization).

A JETRO delegation visited Herrmann Ultraschall in January 2016 and learned firsthand what’s special about the German Mittelstand (small and medium size companies): the innovative power of a sophisticated technology, the expertise of decades, flexibility and healthy growth.

The incorporation of a Japanese subsidiary in Kashiwa city near Tokyo is part of Herrmann Ultraschall’s global strategy. Ultrasonic welding of plastics as Herrmann Ultraschall’s core competence is an alternative to hot plate, vibration and laser welding. It is used in various industry sectors like automotive, electronics and consumer goods and the Japanese market offers a large potential of appliactions.

JETRO’s article makes the point that it is not always the big Fortune 500 companies but the “hidden champions” which move the worldwide industry. JETRO was founded 1958 by the Japanese Ministry of Commerce and Industry to support foreign investors in Japan.